Ethos makes it easy to create an organized online Brand Guideline that serves as the single source of all brand content. This review explores how Ethos helps brand professionals strengthen their brand identity, increase visibility, and ensure consistent use across all marketing and sales channels.
Overview
Ethos empowers brands by providing every team member and partner with confidence in using the correct logos, colors, fonts, graphics, messaging, and more. This platform controls your brand reputation with a consistent visual identity, creating an organized Brand Guideline that becomes the central hub for all brand-related content.
Key Features
1. Create Stunning Brand Guidelines
Ethos offers a selection of beautifully designed Brand Guideline templates. Easily add your creative assets and brand messaging to create a professional, cohesive brand presentation.
2. Launch Interactive Brand Guidelines
Publish your Brand Guidelines as an interactive website to showcase and maintain your brand’s best practices. This makes it easy for your team and partners to access and adhere to your brand standards.
3. Share and Control Your Brand Position
Deploy your brand voice and image correctly with Ethos Brand Guidelines. Ensure that your brand is represented consistently and powerfully across all channels by providing a centralized, accessible guideline.
Benefits
Increased Brand Visibility
Ethos increases brand visibility by ensuring consistent branding practices. By having a single source for all brand content, teams can avoid mistakes and reinforce brand identity effectively.
Enhanced Collaboration
Ethos facilitates collaboration among remote teams and external partners by providing a centralized platform for reviewing and approving brand materials. This helps maintain a consistent brand image across all touchpoints.
Comprehensive Asset Management
Centralize the storage and organization of brand assets such as logos, images, videos, and marketing collateral for easy access and sharing. This simplifies asset management and ensures everyone uses the correct materials.
Typical Use Cases
- Asset Management: Centralize storage and organization of brand assets.
- Collaboration: Facilitate collaboration among remote teams and partners.
- Compliance Monitoring: Monitor brand compliance across all marketing channels.
- User Permissions: Control access to brand assets and documents.
- Localization: Adapt brand materials for different regions while maintaining core identity.
- Training and Onboarding: Use Ethos for onboarding new employees and educating them about brand guidelines.
Who Will Find Value?
- Brand Managers
- Marketing Managers
- Influencer Managers
- Digital Agencies
- Influencer Agencies
Recent Updates and Upcoming Features
Recent Updates:
- Image Tagging
- Custom Sections
- Domain Whitelisting
- Search
- AI Autowriter
- Team Collaboration
Upcoming Features:
- Google Drive Integration
- Unsplash Integration
- Analytics
- URL Brand Guideline Generation
- New Brand Guideline and Media Kit Templates
Plans and Pricing
Ethos offers a range of plans to suit different needs, all with a 60-day money-back guarantee. Here’s a breakdown of their plans:
Ethos Standard: $29
- 5 brand guidelines
- 5 users
- 5 MB file brand asset limit
- Ethos standard templates
- Standard support (24-48 hours)
Ethos Premium: $58
- 50 brand guidelines
- 10 users
- 10 MB file brand asset limit
- Design custom templates
- Logo white label
- Enhanced security permissions
- Collaborator invites
- Remove “Powered by Ethos” badge
Ethos Agency: $87
- 100 brand guidelines
- 200 users
- 15 MB file brand asset limit
- Design custom templates
- Priority email support (12-24 hours)
- Logo white label
- Enhanced security permissions
- Collaborator invites
- Remove “Powered by Ethos” badge
- Custom domain whitelisting
Conclusion
Ethos stands out as a powerful tool for brand professionals seeking to maintain a consistent and impactful brand identity. With its easy-to-use platform, robust features, and customizable options, Ethos is an invaluable asset for elevating your brand’s visibility and ensuring consistent use across all marketing channels.
